Accessibility is Good CRO: A Practical WCAG 2.2 Starter for SMEs

Accessibility makes sites easier for everyone—customers with assistive technologies, people on shaky mobile connections, and hurried buyers on the train. Treat it as a conversion lever. Core principles Perceivable: Text alternatives for images, sufficient colour contrast, captions for video. Operable: Keyboard navigable, visible focus states, enough time to read/use content. Understandable: Clear language, predictable navigation, […]

Master Lashes – Managed hosting and maintenance support for a busy beauty business

Client: Master Lashes Partner: Squid Digital Overview: Master Lashes is a well-established beauty business with a website that supports service discovery, FAQs, contact information and online booking. For a business like this, the website does not need to be rebuilt to be valuable — it needs to stay reliable, secure and properly supported behind the […]

Polar Sales – How Squid Digital helped sharpen the online buying journey for a niche UK machinery business

Client: Polar Sales Partner: Squid Digital Overview: Supporting a specialist machinery supplier to improve product browsing, strengthen trust signals, and create a clearer path from stock discovery to enquiry. Focus: Improving product clarity, making stock easier to browse, reinforcing specialist positioning, and creating a smoother path from product discovery to enquiry. The Brief MF Polar Sales […]