GA4, Consent and Measurement: See What Matters Without Wrecking UX
Analytics exists to support decisions, not to create dashboards. Here’s how to set up GA4 and consent so you see the metrics that move revenue. Define the few numbers that matter Leads (form submits, booked calls). Engagement (time on key pages, scroll thresholds). Source/medium that actually converts. GA4 setup basics Use a single property with […]