CRO for SME Homepages: Turn Attention Into Enquiries

A homepage has one job: help the right visitor decide to take the next step. Not admire your brand story. Not scroll a carousel. Decide. Here’s how to make that happen. The seven‑point checklist Outcome‑based headline with the audience named. Primary CTA in the first viewport and repeated contextually. Credibility near the CTA: logos, […]