Zero Loss Site Migrations: The Technical SEO Checklist
Site migrations can be growth milestones—or self‑inflicted wounds. The difference is planning. Follow this checklist to keep rankings and avoid launch‑day panic. Pre‑migration Inventory URLs (crawl current site) and tag templates vs unique pages. Map redirects from every old URL to its best new destination (301). Benchmark: export rankings, top pages, backlinks, and analytics goals. […]