Bringing 29 Espresso Online
Client: 29 Espresso Partner: Squid Digital Overview: 29 Espresso is a rapidly growing mobile coffee service that brings high-end espresso machinery, premium blends, and barista-quality energy directly to corporate functions, private events, and community gatherings. Unlike a traditional brick-and-mortar cafe, their business model relies on agility and exceptional on-site service. To transform this local momentum […]
GA4, Consent and Measurement: See What Matters Without Wrecking UX
Analytics exists to support decisions, not to create dashboards. Here’s how to set up GA4 and consent so you see the metrics that move revenue. Define the few numbers that matter Leads (form submits, booked calls). Engagement (time on key pages, scroll thresholds). Source/medium that actually converts. GA4 setup basics Use a single property with […]
Accessibility is Good CRO: A Practical WCAG 2.2 Starter for SMEs
Accessibility makes sites easier for everyone—customers with assistive technologies, people on shaky mobile connections, and hurried buyers on the train. Treat it as a conversion lever. Core principles Perceivable: Text alternatives for images, sufficient colour contrast, captions for video. Operable: Keyboard navigable, visible focus states, enough time to read/use content. Understandable: Clear language, predictable navigation, […]
1 Service Group – Website design + build to unify three specialist divisions under one brand (1 Fire, 1 Water, 1 Mech)
Client: 1 Service Group (Australia) Partner: Squid Digital Overview: 1 Service Group needed a modern website that clearly communicates who they are and what they do—with a particular focus on the infrastructure sector and “essential services” maintenance. The challenge was to bring three distinct service streams into one cohesive experience: 1 Fire (Fire Protection) 1 […]
AI Assets – Website Redesign & Build
Client: AI Assets Partner: Squid Digital Overview: AIAssets.io is a PropTech platform helping councils, facility managers, and asset-heavy organisations modernise how they manage asset registers, lifecycle planning, compliance, and reporting. AIAssets needed a website that felt as capable as the platform itself — more technical, more credible, and more visually engaging for a professional (often […]
Latham Australia — Interactive Stair Nosing & Tactile Selector (AR/3D Product Experience)
Client: Latham Australia Partner: Squid Digital Overview: Latham partnered with Squid Digital to upgrade the way its stair nosings and tactile indicators are presented and selected online. The goal was to replace static product pages and PDF-led browsing with a highly visual, configurable product experience that supports real buying and specification decisions. The resulting solution […]