GA4, Consent and Measurement: See What Matters Without Wrecking UX
Analytics exists to support decisions, not to create dashboards. Here’s how to set up GA4 and consent so you see the metrics that move revenue. Define the few numbers that matter Leads (form submits, booked calls). Engagement (time on key pages, scroll thresholds). Source/medium that actually converts. GA4 setup basics Use a single property with […]
Accessibility is Good CRO: A Practical WCAG 2.2 Starter for SMEs
Accessibility makes sites easier for everyone—customers with assistive technologies, people on shaky mobile connections, and hurried buyers on the train. Treat it as a conversion lever. Core principles Perceivable: Text alternatives for images, sufficient colour contrast, captions for video. Operable: Keyboard navigable, visible focus states, enough time to read/use content. Understandable: Clear language, predictable navigation, […]
Aion Pacific Broking – “Smart Lending Solutions” Website Build
Client: Aion Pacific Broking Partner: Squid Digital Overview: Aion Pacific Broking partnered with Squid Digital to design and build a modern website that clearly explains its lending advisory services, builds trust with borrowers, and supports a smooth path to enquiry for homeowners, investors, and business owners. Focus: Create a clear, confidence-building website experience that simplifies […]
AI Assets – Website Redesign & Build
Client: AI Assets Partner: Squid Digital Overview: AIAssets.io is a PropTech platform helping councils, facility managers, and asset-heavy organisations modernise how they manage asset registers, lifecycle planning, compliance, and reporting. AIAssets needed a website that felt as capable as the platform itself — more technical, more credible, and more visually engaging for a professional (often […]
Latham Australia — Interactive Stair Nosing & Tactile Selector (AR/3D Product Experience)
Client: Latham Australia Partner: Squid Digital Overview: Latham partnered with Squid Digital to upgrade the way its stair nosings and tactile indicators are presented and selected online. The goal was to replace static product pages and PDF-led browsing with a highly visual, configurable product experience that supports real buying and specification decisions. The resulting solution […]